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Web advertising to continue growth during recession: analysts

Started by Duncan Riley · 8 months ago

Three sets of analysts reports out this week indicate that web advertising will continue to grow, despite the onset of a recession and the end of the second web bubble.
The bad news in the reports is that the growth in web advertising will slow, but still show growth at a time other advertisin ... Continue reading »

5 comments

  • Damn it Riley. You spelt my name wrong.
  • Online media publishers that cover tech usually depend on big-tech advertisers (Intel, Microsoft, Oracle, Symantec, etc.). If those companies suffer on Wall Street - which they have - or in product sales due to shrinking consumer or enterprise spending, rightly or wrongly, some marketing and advertising budgets will have to scaled back. While all of the trends are pointing to Web advertising, as they should, it would seem to be a tad naive to not expect some firms to take a hit.

    If history is any indicator at all, impacts will likely be felt in the form of resource reductions at some companies that rely on advertising supplied by publicly traded firms. But, for the lucky ones, this can also be an incredible opportunity for growth and investment.

    I don't necessarily see it as a glass half full or empty, just a cyclical, scary reality that happens every decade or so. We aren't yet where we were in mid-2002. Let's hope we can start to slide to a bottom soon and slowly begin to work our way back up. We need some leadership.

    To have this crisis hit right when a lame duck president was throttling down his tenure couldn't have been worst timing. Then again, the administration really has nothing to lose at this point except their long-held ideologies.

    In terms of predictions, I think 2009 very well could be the year already anemic US print newspapers begin to fold at an accelerated rate.
  • That is interesting, I was expecting that web advertisement would drop, and possibly free banner exchange advertisements through sites like www.admatchup.com would grow. I guess we'll have to wait and see.
  • nice.. i wanna try web advertising and see if i can do it..
  • Nice work dude... It is helpful for me as well as others..

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