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Two-Minute Preroll Ads: The Future of Online Video?

Started by Duncan Riley · 7 months ago

You may soon start seeing some pretty long preroll ads popping up in online video, if new research by Hulu is taken to heart.
The online video network found 88 percent of its visitors prefer to see a two-minute ad before a video than to see four 30-second ads spread throughout the video. The fin ... Continue reading »

1 comment

  • No Way. At least not where short form video is concerned. 7 seconds is about the limit, as learned by our actual research results @ Veeple.

    The only way someone will tolerate 2 minutes is when the main event is 30 minutes or longer.

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