The Inquisitr: Twitter Marketing: An Interview with Zappos CEO, Tony Hsieh
AndyFinkle
· 1 year ago
It is great to see Zappos as one of the leaders re businesses using Twitter. It appears they are using it for exactly the right reason all brands should be there too:
"...it’s really just a great way for employees and customers to see that we are real people, and it makes the relationship a lot more personal..."
I think that the Twitter platform will hold an equally important place in business not at all necessarily related to micro-blogging though - One needs only to have an open mind.
How about Shopzilla (shopping comparison engine)…It might be nice to design a SPAQRL call integrated between their price/store database with Twitter API’s. So now, when I am in a store looking to purchase a Nipon camera, I can simply send a Tweet to Shopzilla, and it will return prices that I can then use in comparison.
How about tying the Twitter API to your knowledge base, so that your customers can get quick replies (FAQ, manuals,etc) via your customers Tweets?
How about using Twitter as a communication platform (Phweet lets you even do this with VOIP & conference calling over Twitter). Perhaps you are a concert promoter you could create a social network for your venue on the fly.
People need to start thinking of Twitter as a micro blogging tool, and open your eyes…it is much bigger then that.
Andrew of Mixergy.com
· 1 year ago
I recorded an hour-long conversation with Tony about how he used new media tools to grow Zappos. Let me know if you want to post that interview or any of my others on your site. Here's the interview: http://blog.mixergy.com/customers-service-zappos/
briancarter
· 4 months ago
Cool to run across this again. After doing that interview, I moved on to this project: http://www.tweetroi.com/ which helps people leverage other Twitterers for twitter marketing efforts. :-)
All Comments
"...it’s really just a great way for employees and customers to see that we are real people, and it makes the relationship a lot more personal..."
I think that the Twitter platform will hold an equally important place in business not at all necessarily related to micro-blogging though - One needs only to have an open mind.
How about Shopzilla (shopping comparison engine)…It might be nice to design a SPAQRL call integrated between their price/store database with Twitter API’s. So now, when I am in a store looking to purchase a Nipon camera, I can simply send a Tweet to Shopzilla, and it will return prices that I can then use in comparison.
How about tying the Twitter API to your knowledge base, so that your customers can get quick replies (FAQ, manuals,etc) via your customers Tweets?
How about using Twitter as a communication platform (Phweet lets you even do this with VOIP & conference calling over Twitter). Perhaps you are a concert promoter you could create a social network for your venue on the fly.
People need to start thinking of Twitter as a micro blogging tool, and open your eyes…it is much bigger then that.
http://blog.mixergy.com/customers-service-zappos/