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TV viewing and Internet use go hand in hand

Started by Duncan Riley · 8 months ago

The Nielsen Company’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
According to the convergence panel, the heavie ... Continue reading »

3 comments

  • I've always kind of seen the TV as passive background noise - but that doesn't stop me from leaving it on all day. The internet actually takes some interaction, so it does kind of push the TV further into the background. Glad to know I'm not the only one hooked on multiple sources of audio/visual stimuli.
  • Thats' the reason why they combine internet and televsion channel in one line here in Qatar now.
  • Well, I am a heavy Internet user, but I hardly watch TV. And I know many people who are like me - so I think the survey was not done on the representative population.

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