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The Quality Equation in Blogging 2.0

Started by Duncan Riley · 11 months ago

One of the challenges facing blogs today in the sea of noise is the balancing act between quality and quantity. It’s actually easy to pump out posts and drive up traffic, but do many posts offer a depth of quality that delivers engaged readers, or simply higher, drive-by page views ... Continue reading »

4 comments

  • markrall

    11 months ago

    I'm finding that by paring down the range of topics covered to a limited set that I'm really passionate about helps to regulate post quality. It's all very well to cover populist topics but if you have little or no knowledge or passion, it's a pointless exercise. For now I'm writing less frequently concentrating on quality.

    Engagement aside, I've noticed the number UPV's go up when I'm happy with what I write. It seems that when I write on a topic that addresses specific problems I'm facing at the time, that's when I also get the highest hits. Getting readers to comment is going to be the next challenge!
    reply
  • Mike

    11 months ago

    I agree totally. I have found the original content stories I have written on my Olympic site get the most links/comments. Posts that are a rehash of other news don't get links, but they do bring in traffic from keyword searches.
    reply
  • Chris Brogan...

    11 months ago

    I'll tell you that your efforts to be new, fresh, and unique are moving the needle. I'm only here reading because a friend who's following you much more closely has been raving about you so endlessly that I had to dip in. When I did, I found this thoughtful post, proving him right.

    I think unique, creative, useful, engaging content (sure, easy!) is and always will be what breaks one out to connect in larger more meaningful ways.

    Keep up the great work.
    reply
  • Eric Berlin

    11 months ago

    Really enjoyed this piece Duncan, and certainly agree about both the temptation and lure of page views/aggregators/digg versus producing quality stories that stand on their own and stand apart from the pack.

    I have a category in my RSS reader that includes sites that produce a high volume of stories (including yours). I've found over the last few months more often than not that I find my time better served delving into The Inquisitr as opposed to TechCrunch, Mashable, Lifehacker, etc. Just some anecdotal evidence. :-)
    reply

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