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Author

Something rotten in the Fred/ Zipit Campaign [PR Gone Bad]

Started by Duncan Riley · 10 months ago

Zipit, the sponsors of the YouTube phenomena of Fred (our coverage) are attempting to place positive stories about their product and Fred on blogs, casting a long shadow over the entire Fred success story.

I get a fair amount of email from PR representatives, and often they a ... Continue reading »

2 comments

gregorylent
10 months ago

cool research. now i know he is a bull-shit artist. wonder if your story went viral, what his future career would be like. probably great, actually. he would have more clients than he could handle. another victory for the lowest common denominator.

reply

Katie
6 months ago

Love this article! As a former journalist who now serves as a PR flack -- err, professional -- you hit on all the things that make me sick about my industry. Thanks for taking a deep look at some shady blogger outreach.

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