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I assume there are many good bloggers with day jobs both in the industry they talk about and those they don't.
I've intentionally not talked about work or the industry where I work on the blog to avoid trouble for them and for me. It might not always be this way, but if it changed, I'd be clear about it. I don't see trouble when advisory roles come up if the blogger has proven themselves an expert or at least a good student in this space, again, so long as they mention it and are transparent.
As you do mention, bloggers will be friends with peers and those working at some of these companies. Had I not met Cyndy at Web 2.0, I may not ever have written on the Profy launch, or gotten to friend her on FriendFeed, Twitter and here. That I know her and feel I know Duncan makes reading the Inquisitr more fun. I also get to be good friends with many people whose services I write about. But above all, I want readers to know I'm fair and honest, not that I'm biased because I happen to like Caleb Elston or Ben Golub or Drew Olanoff, for example.
As I mentioned on FriendFeed, bloggers have more leeway for opinion than do hard-core journalists. If you read someone for a while, you'll know what makes them tick and what they like.
Another question is, "why are we having these problems now?" -- i.e. in many senses we are a self-regulating community, and this continuing meme suggests that we are in a very regulatory mood indeed. Have there been an unusually high number of transgressions over the last year? Has the nature of communication/conversation, as enabled by technology, changed such that we are seeing a greater opportunity to commit and cover up (or simply not disclose) unethical behavior – and such we are therefore more guarded than ever before? Or is there just too much FAIL going around on every side of the coin and its that simple – quality control?
I'm gonna go for it here at the risk of getting too academic because I'm reminded of good ‘ole sociology class, and in particular Durkheim. I'll start by saying -- the blogosphere is an educational system.
You could argue that the blogosphere is more business than education-oriented, but I would respectfully disagree. The function of the blogosphere is to educate the uninitiated, and each other – about issues, trends, companies big and small, etc. There are many interested parties attempting to influence this educational system, but per Durkheim this is essentially the way of things.
We learn, of course, in many respects, in order to leverage that knowledge for future success (however you define it), but this is no different than most educational systems at their core. We learn (and teach) in order to discover (and subsequently evolve) collective beliefs, and therefore the system we call home.
The best summary I could find of his argument on education is here:
http://www.criticism.com/philosophy/durkheim-on...
In his “Selecting Writings”, Durkeim says: “Because the system of education arises from the common beliefs of society's members, it is a product of collective, not individual, thought. Thus, a system of education, being a product of the collectivity, necessarily embodies those values that are expressed by the conscious collective. As a society's collective values change, the educational system reflects these changes.”
That is, our values are changing.
And to directly quote Steve Hoenish, whose article is at the URL above, “while Durkheim was interested in the ways institutional systems embody and reflect the values of society, he was also concerned with how such systems as education could foster a society better suited to deal with the changes wrought by modernization and industrialization. . . More specifically, Durkheim felt that many of the values inherited from the past had begun to lose their appeal, and the result was a dissolution of moral beliefs that led to malaise.”
Malaise indeed! Our current system does not support and/or reinforce the feeling that we are operating in a way that is strident with a set of collective values.
The takeaway for me here is that our educational system is not effectively disseminating our collective values. Which is just a fancy way of stating – we say one thing, while we do another. The two are not properly aligned.
The solution?
In “Education and Society” Durkeim wrote that “We must change from being egoists, responding greedily to our own endless self-centered desires, into moral citizens, responding in terms of our duty to the state and our loyalty to something greater than ourselves.”
Not an easy thing, maybe, but it’s what the good doctor ordered. . .and for him it started with the influence of two groups – families and teachers.
Who are our families on the Web? Who are our teachers?
That I suppose is grounds for another post altogether;)