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Microsoft says Seinfield, Gates ad a winner

Started by Duncan Riley · 10 months ago

Microsoft has responded to criticism of its Jerry Seinfield Bill Gates advertising campaign by saying that the ad is a winner, telling the Wall Street Journal “It’s exactly what we were trying to achieve, which was to drive buzz.”
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4 comments

  • James Spada

    10 months ago

    I thought they were jut telling us gates is a miser, and now he is retired.
    reply
  • grum

    10 months ago

    In my eyes, the ad was great and did what it needed to do.

    When you’re stuck in Microsoft’s position, no advertisement is going to sell a product in a positive light that will be accepted by all. They are destined to forever receive criticism. So screw selling the product. Fix the brand.

    Yes, Microsoft does have huge brand recognition however a lot of it still has the stench of a negative user experience.

    The recent Seinfeld/Gates ad only has one message – “Hey, this is Microsoft – we don’t take ourselves too seriously. So just give us a break, k?”

    Its just the 1st step towards the bigger picture.
    reply
  • Imran Hussain

    10 months ago

    Well, another way of creating buzz would have been to make BIll G streak through the Olympics! What the heck.. this is the worst advertisement ever. And yes, you have to be blind to say it's anything else than crap.
    reply
  • dukeoconnor

    10 months ago

    My first reaction was that Gates and Seinfeld look old and tired. OK, they're trying to project authenticity. Then I was bothered by the toned down Seinfeld character. A couple of minutes later, though, I saw the real Seinfeld in an American Express commercial. Loved it. I wouldn't be surprised if they let Seinfeld be himself later on in the campaign. Their agency has done some very nice work in the past, but also some of the very worst work I've ever seen. That's the risk you run by trying to push the envelope.
    reply

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