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Is Google Analytics under-reporting your traffic?

Started by Duncan Riley · 10 months ago

A couple of weeks back I noticed that the figure being reported by Google Analytics representing our page views was less than our ad impressions. There is room for variance, for example the top leaderboard also appears on QBase, which isn’t in our overall traffic count, although I ... Continue reading »

12 comments

  • I assume it may be because people leave the page before the Analytics code is loaded
  • Moved to the head.... that's interesting and really kind of frightening. If you're right... good eye.
  • Hi, I recognized the same problem a year ago and since then I always put the tracking code into the page header if possible.

    There were a problem with tracking conversions:
    1. It took some time before the order was saved so user had to wait few seconds before Thank You page started loading.
    2. Users had no reason to stay longer on this page while there was just Thank You :-)... so they very often left before it has been tracked.
  • I am going to switch my code as well and see what the stats are.
  • Duncan something I have started doing is getting off the GA cool-aid by installing Piwik and running it in the header. This does two things it gives me a back up to GA and if I want in the future I can dump it, and secondly it gives me two stats I can average and feel the numbers are reliable enough.

    Hope the Ad network you were trying to build a month or so back is going well.
  • I will back this up. Having worked at a digital agency for a long while now, I always tags my sites with multiple different tracking methods - just to be sure and validate all results. Google is usually way under, Omniture gets good results, the most accurate method is always server side tracking and log analysis
  • hkj
  • Hi Duncan,

    Publishers Union of Bloggers currently advise Publishers hold off installing any Lijit Software on their blogs pending promised transparency from Lijit concerning revenue (which you are cool with not getting and is duly noted), and more importantly, Lijit's current 'terms of use' which gives Lijit free reign concerning use of your content once our Publishers install Lijit Software into their blog.

    Any thoughts on these critical issues for Pub's, pass it on, all appreciate it.

    Barney
    Founder, P.U.B.
  • Duncan - great find.
    Looks like we have GA in our footer for Minti. However I seem to recall we may have moved it from our header to our footer due to page load delays.
    Anyway - thanks to you - i have added it to our review schedule to look into.
    Cheers
  • I found a lot of issues with Google Analytics and I can't wait for Yahoo to release its public version of Yahoo Analytics. What bugs me the most is the constantly missing data for MSN and Yahoo referrals.
  • Hi

    Can you helo me with this weird case then. the OPPOSITE is happening to me. I have a leadreboard and my agency is telling me my Ad views for the past 6 days is 70,000. I checked google analytics to see how many page views I have for the targeted countries (I opened the Map details and for eact targeted country I multiplied Visits x Page/Visit) the number I got was around 200,000

    I dont't know why the Ad server is showing three times less views than the google page views

    If any oneknows please tell, I am trying to find out if a visitor visits around 10 pages in one visit, will the Ad be displayed from the Ad server eveytime this user goes to another page or it might be loaded once from the Ad server and the rest of the times cache until the visit is terminated

    Thanks
  • could it be that adsense is a dif time zone than your analytics? default for adsense is PST, if you're on east coast your analytics will be off.

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